Kuwait, 28 June 2025: Kuwait International Bank (KIB) launched an on-ground initiative to promote financial awareness through its dedicated booth at Assima Mall, as part of its ongoing efforts to support the “Let’s Be Aware” (Diraya) campaign launched by the Central Bank of Kuwait (CBK) and the Kuwait Banking Association (KBA), in cooperation with local banks.

As a reflection of its commitment to promoting banking literacy across all segments of society, KIB’s booth offered an interactive experience for mall visitors, allowing them to access valuable financial information and guidance in a simplified and comprehensive manner.

Commenting on the occasion, Mariam Al-Nasser, Head of Branches and Premier Banking at KIB, said: “Our presence at Assima Mall reflects our ongoing commitment to direct engagement with the community and to promoting financial empowerment, especially amid the growing use of digital banking services. Through our participation in the 'Let’s Be Aware' campaign, we are keen to deliver meaningful awareness messages that help enhance individuals’ financial literacy, introduce them to our banking products and solutions, and inform them of the best ways to protect their personal data.”

She added: “Our booth saw strong engagement from visitors, as we focused on offering tips to help avoid financial fraud, encouraging smart saving habits, and promoting the safe use of digital services, especially given the growing reliance on digital platforms. We also made it a point to engage with diverse groups such as youth and families, helping them understand how banking services are intertwined with their daily lives and financial futures. The booth also provided an opportunity for visitors to learn about the principles of Islamic finance, the benefits of saving and investing, and how to build a secure financial future. Additionally, we showcased a range of KIB’s innovative, Sharia-compliant solutions designed to help customers achieve their financial goals and meet their ongoing needs.”

It is worth noting that KIB continues to strengthen its role as a trusted financial partner through its ongoing commitment to banking awareness and the launch of community initiatives aimed at building a secure financial environment. These efforts align with the Bank’s comprehensive corporate social responsibility strategy and support the goals of the “Let’s Be Aware” campaign, reflecting its continued dedication to being a true ‘Bank for Life.’