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Lifestyle

SHEGLAM launches the Buttery Bliss Blush Stick: The shortcut to glow-up skin

SHEGLAM baked up something new just for you: the Buttery Bliss Blush Stick - a silky-smooth, dewy-finish blush that glides on like a dream and blends like a breeze, for lasting pigment that leaves skin with a healthy glow. Designed with an ergonomic rounded tip for effortless, on-the-go application, this blush stick is your ticket to ......Read More

Monday, May 5, 2025

Get a Grip on Glow with SHEGLAM's Newest Prime & Set Spray

April 30th, 2025 – SHEGLAM just turned your makeup routine into a full-on dewy dream. Meet the newest member of our Good Grip family: the SHEGLAM Good Grip Hydrating Prime & Set Spray, your go-to jelly-like mist that primes, sets and refreshes like a backstage beauty secret bottled just for you. Inspired by our bestselling Good ......Read More

Wednesday, April 30, 2025

Meet Your New Beauty Must-Haves: Catrice Perfect Duo XXL Effect Mascara & Catrice Colour Flush pH-Re ...

Ready to redefine your makeup routine? Catrice introduces two powerful multitaskers designed for beauty lovers who want it all! Performance, simplicity, and clean formulas in just a few effortless steps. Amplify Every Lash with the Perfect Duo XXL Effect Mascara Double the brushes, double the magic! Catrice’s new Perfect Duo XXL ......Read More

Tuesday, April 29, 2025

Brighten, Bronze, and Set: Meet Your Must-Have Summer Staples from essence

This season, essence invites you to unlock your most radiant summer yet with a glow-up duo designed for effortless, sunlit beauty. Whether you're chasing golden hour vibes or just want to look fresh-faced and fabulous every day, these two new essentials are here to make glowing skin a breeze — because let’s face it, glow is ......Read More

Tuesday, April 29, 2025
Get Ready to Bat Those Lashes with Benefit Cosmetics' Mascara Collection

Beauty lovers, are you ready to take your lash game to the next level? Benefit Cosmetics has got you covered with their fabulous range of mascaras that promise to give you lashes that are fuller, longer, and oh-so-voluminous. Whether you're looking to curl, lift, or fan out your lashes, Benefit has the perfect mascara for you. Let's ......Read More

Saturday, April 26, 2025

The Ultimate Eid Countdown: essence Launches the Eid Beauty Calendar in Collaboration with Noor Star ...

With Eid just around the corner, essence is making the countdown extra special with something exciting—introducing the Eid Beauty Calendar! In collaboration with Noor Stars—one of the region’s biggest digital icons, with over 48 million followers across social media—essence is bringing beauty ......Read More

Thursday, March 27, 2025

Panasonic Unveils Matcha Sakura Range of 2-in-1 Hair Straighteners

A Fusion of Japanese Innovation, Versatility, and Elegance—Now Available in UAE, Saudi Arabia, Kuwait, Qatar, and Oman Panasonic Marketing Middle East & Africa (PMMAF) is excited to introduce its latest innovation in personal care—the EH-HV31 2-in-1 Hair Straightener and Curler, designed to revolutionize hair styling for ......Read More

Thursday, March 13, 2025

Shine Bright this Ramadan with SHEGLAM's Lunar & Stellar Box Set

SHEGLAM is delivering radiance with the Ramadan Lunar & Stellar Box Set 2025, a celestial collection of fan-favorite beauty must-haves designed to keep your look truly luminous. Available in-store at SHEGLAM'S Centrepoint stores, this limited-edition set is your ultimate beauty companion. Inside the Ramadan box, you’ll ......Read More

Tuesday, March 11, 2025
Clinic helps you achieve the results you've always desired, without the need for surgery.

Recommended Treatments for Eid To make the most of this festive season, here are some of Wellbeing Clinic’s standout treatments that will leave you feeling refreshed and confident: Laser Skin Care: As we head into Eid, glowing skin is a must. Wellbeing Clinic’s laser skin care treatments, including the popular Hollywood ......Read More

Wednesday, March 5, 2025

Catrice Unveils Festive Treasures Limited Edition Collection– Your Perfect Beauty Companion for Rama ...

As the holy month of Ramadan approaches, it’s time to embrace beauty that reflects the spirit of the season—elegant, radiant, and effortless. Introducing Catrice Festive Treasures Limited Edition, a carefully curated collection designed to complement your Ramadan gathering with timeless glamour. This exclusive collection brings ......Read More

Friday, February 28, 2025

essence x Noor Stars – The Ultimate Eid Beauty Calendar is Here!

This Ramadan, essence is unveiling something truly special in collaboration with one of the MENA region’s biggest beauty icons – Noor Stars. Introducing the Eid Beauty Calendar, a limited-edition countdown calendar packed with 10 beauty surprises, carefully selected by Noor herself. Each day reveals a must-have product to elevate ......Read More

Friday, February 28, 2025

Benefit Cosmetics partners with Parker's this Ramadan!

Benefit Cosmetics is thrilled to announce an exciting partnership with Parker's, the renowned Emirati global restaurant brand, for a limited-time menu inspired by Benefit's playful and bold spirit. Just in time for Ramadan, Parker's has reimagined fan-favorite items with a Benefit's twist—including turning the viral Matilda ......Read More

Wednesday, February 26, 2025
Benefit Middle East Brings Back the Benefit Kitchen Show for an Exciting Season 2 This Ramadan!

Due to popular demand, Benefit Middle East is thrilled to announce the return of its loved web series for a second season during the holy month of Ramadan! After receiving enthusiastic comments and requests from the community, Benefit Cosmetics is bringing back the show bigger, better, and filled with even more excitement, challenges, and a larger ......Read More

Wednesday, February 26, 2025

Own Your Valentine's Look With Catrice: Flawless Brows & A Blush That Speaks Love

Valentine’s Day is just around the corner, and it’s time to turn up the romance—Catrice style! Whether you are planning a candlelit date, a Galentine’s night out, or just vibing with self-love energy, your look needs to be as bold and unforgettable as you are. This year, it’s all about the perfect blush and brows ......Read More

Tuesday, February 11, 2025

SHEGLAM X Hello Kitty Returns for Valentine's Day with an Even Sweeter and Dreamier 2.0 Collection

Ready to fall in love all over again? SHEGLAM is bringing back the magic of Hello Kitty just in time for Valentine’s Day! The all-new SHEGLAM X Hello Kitty 2.0 Collection is here to make your heart skip a beat, featuring ultra-kawaii, love-infused beauty must-haves. The SHEGLAM X Hello Kitty Full Collection Set is a heart-melting ......Read More

Monday, February 10, 2025

Benefit Cosmetics unveils its new mascara innovation: BADgal Bounce Mascara!

New BADgal BOUNCE, Fuller, Fluffier Volumizing Mascara Get pumped for bouncy, volumized lashes with BADgal BOUNCE. The custom-engineered dual-sided brush and buildable formula create lashes that look full, fluffy & lifted all day. 24-hour volume & lift Builds effortlessly & feels weightless Smudge-proof & ......Read More

Wednesday, January 29, 2025
Essence Unveils Kingdom of Essentia: A New Era of Immersive Experiences in the Roblox Metaverse

The metaverse continues to redefine how brands connect with their audience, with Roblox at the forefront of the gaming world. Having embraced this concept just last year, essence has expanded its footprint with the launch of Kingdom of Essentia: Guardians of the Lash Princess. Leveraging 88 million daily active users, essence once again disrupts ......Read More

Friday, January 24, 2025

Get the Look: Cynthia Erivo's Golden Globes Glam by Benefit Cosmetics

By Celebrity Makeup Artist, Joanna Simkin using Benefit Cosmetics Celebrity Makeup Artist, Joanna Simkin used Benefit Cosmetics to achieve actress Cynthia Erivo's glowing red carpet glam for the Golden Globes. Complete with Benefit's iconic Hoola Bronzer, POREfessional Super Setter, and High Beam highlighter, Cynthia was ......Read More

Friday, January 24, 2025

Catrice's Hottest Bestsellers in MENA – Flawless, Vegan & Affordable Beauty

Catrice’s top-performing beauty essentials are taking over the MENA region, delivering high-quality, cruelty-free, and affordable makeup that stands out. From flawless coverage to bold lashes and hydrated tinted lips, these bestsellers are must-haves for beauty lovers who want professional results without the high-end price tag. The Best ......Read More

Tuesday, January 21, 2025

Benefit Cosmetics is revealing its New Brow product: Mighty Fine Brow Pen

Superfine triple tip brow pen From the #1 brow brand worldwide comes a brand-new superfine brow pen. With 0.1 mm brush tips, Mighty Fine Brow Pen is the FINEST triple-tip brow pen out there — seriously, we checked. It instantly fills in brows and mimics the look of natural hair for a full, defined, and natural look that lasts all day. ......Read More

Thursday, January 9, 2025
Scent-sational Gifting: Top 5 Ajmal Perfumes to Celebrate the Holidays

Dubai, 26th December, 2024: As the holiday season rolls in, finding the perfect gift for your loved ones can be a challenge. Whether you're marking Christmas, celebrating New Year, or embracing the charm of winter gatherings, a thoughtful gift can make every moment unforgettable. This year let Ajmal Perfumes up-lift your gifting game ......Read More

Friday, December 27, 2024

Extreme Lashes, Extreme Style: essence Goes Bold and Blue for the New Year

essence is turning up the volume this season with a daring addition to its beloved mascara lineup: I LOVE EXTREME BLUE crazy volume mascara, the ultimate game-changer for your lashes. With its electrifying blue shade and volumizing formula, this mascara is here to light up your eyes like never before. Designed to bring the drama and make your ......Read More

Wednesday, December 18, 2024

Get Ready to Shine – Catrice Drops the Melt & Shine Juicy Lip Balms

Catrice is turning up the glam with their newest obsession: the Melt & Shine Juicy Lip Balms. Say hello to lips that are glossy, juicy & seriously on point. These beauties melt onto your lips like butter, delivering a dreamy, radiant shine while keeping them hydrated and oh-so-soft. Made for trendsetters on the go, the Melt & Shine ......Read More

Wednesday, December 18, 2024

Catrice Launches Invisible Cover Foundation: Where Comfort Meets Confidence in One Zone

Get ready to meet your skin’s new soulmate! Catrice is thrilled to introduce the Invisible Cover Foundation, a revolutionary formula designed to feel as natural as your own skin. Available in 5 shades, this new launch is all about one thing—giving you the freedom to embrace your comfort zone and wear it beautifully. We’re here ......Read More

Wednesday, November 27, 2024
What's Your Juicy? essence Introduces the JUICY BOMB glossy butter balm

Get ready to find your juicy with the all-new JUICY BOMB glossy butter balm, the latest addition to essence’s iconic JUICY BOMB collection. This new lip essential is a perfect blend of playful colours, irresistible flavours, and ultimate hydration, designed to take your lip care and style to the next level. The JUICY BOMB glossy ......Read More

Tuesday, November 26, 2024

Ajmal Perfumes Enhances Travel Retail with New Boutique in Muscat Duty Free

Muscat, Oman – 25th November 2024 – Ajmal Perfumes, a world-renowned luxury fragrance house boasting a rich heritage that spans over seven decades, proudly announces the opening of its exclusive boutique at Muscat Duty Free. This expansion continues Ajmal Perfumes' legacy of offering luxurious and convenient fragrance experiences ......Read More

Monday, November 25, 2024

Benefit Cosmetics is revealing its Benemart Holiday Collection!

We’re open for beauty all season long. Grab a cart and head to aisle fine, because it’s time to stock up on limited-edition, ultra-collectible sets for brows, pores, lashes, cheeks and more. Packed full of our bestsellers and all priced at holiday-special deals, they’re bound to fly off the shelves. Fresh beauty. Premium ......Read More

Tuesday, November 19, 2024

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