11 June 2025: WTM London 2025 has announced that this year's conference programme will be shaped around the theme 'Reimagining Travel in a Changing World'.

In 2025, for the first time, WTM London are introducing a unified theme across all six conference tracks to maintain focus and enhance clarity throughout the event. While the tracks remain consistent with last year—covering Sustainability, Technology, DEAI (Diversity, Equity, Accessibility, and Inclusion), Marketing, Geo-Economics, and Travel Trends—the unified theme will create a cohesive experience for all attendees.

Organisers are now inviting bold thinkers, fresh voices, and forward-looking innovators to submit proposals for WTM 2025. This is an opportunity to share expertise with a wide-reaching, global audience of travel industry professionals and contribute to shaping the future of the sector.

Submissions should align with one of the six key conference tracks and clearly demonstrate how the proposed session supports the 2025 theme: Reimagining Travel in a Changing World.

WTM's keynotes, panel discussions and presentations are a highlight of the event, as evidenced by the overwhelmingly positive feedback each year from attendees, sponsors and speakers alike.

Conference session attendance rose by 29% in 2024 compared to 2023. In response, WTM London quickly expanded stage capacity, including a debut extension into Level 0 of Excel London. For 2025, conference space will be increased even further to accommodate expected growth in audience numbers.

Six industry experts comprise the conference advisory team. Their role is to curate the submissions for their respective track and to tap into their extensive networks to bring interesting and relevant stories to the stage

WTM London's conference advisors and tracks consist of:

• DEAI - Uwern Jong, Experientialist®-in-Chief at OutThere

• Geo-economics - Mark Frary, Author, Writer and Consultant

• Marketing - Matthew Gardiner, Director of Travel Massive and Senior Vice President at FINN Partners and Tina Charisma, Director and Founder of the Charisma Campaign

• Sustainability - Tina O'Dwyer, Founder & CEO of The Tourism Space

• Technology - Timothy O'Neil-Dunne, President at T2Impact LLC

The conference programme is already starting to take shape. The opening day – Tuesday 4 November – sees the WTM Global Travel Report, sustainability summit and geo-economics summit taking place from 11am on the yellow, purple and orange stages respectively. The technology and DEAI summits are happening on the Wednesday 5 November, also starting at 11am on the purple and orange stages.

The final day of the event – Thursday 6 – features the marketing summit on the yellow stage, as well as the ITT Future You Forum and the closing keynote, details of which will be announced shortly.

Previous closing keynote speakers include businesswoman and comedian Katherine Ryan, award-winning documentary maker Louis Theroux and entrepreneur Steven Bartlett.

Submissions for the Call for Content will close on July 7.

'Introducing a unified theme across the programme brings greater consistency and coherence to our content,' said Brooke Gilbertson, Conference Manager, WTM London. 'Reimagining Travel in a Changing World is a theme designed to inspire attendees to reflect on the evolving purpose of travel in the face of global shifts, emerging challenges, and fresh opportunities. It lays the foundation for meaningful dialogue, innovation, and collaboration across every facet of the travel and tourism industry.'

'Last year, we launched the Call for Content form, which was a great success—introducing us to some outstanding new speakers and fresh perspectives. The form reflects WTM's ongoing commitment to providing an inclusive platform for meaningful ideas that tackle today's challenges and inspire long-term transformation across the travel industry.

'WTM London's conference sessions have always struck the right balance between being educational and entertaining, and with the momentum built last year, we expect this year's line-up to be one of the strongest in WTM London's 45-year history.'