Riyadh:

Bupa Arabia announces the launch of the 'Live Right' Ultimate Challenge, a major sporting and recreational event that will take place on December 14, 2024, at Nox Camp. The event presents an unparalleled opportunity for participants to test their physical and mental skills in an environment full of challenges and fun, with wide participation across various age groups and professions.

Event Details

The competition blends sports and health challenges, with 40 teams participating, each made up of 5 members. The event features 14 exciting challenges, ranging from endurance tests, memory skills, strategic thinking, balance, to team coordination. Participants will compete in an atmosphere filled with fun and excitement, with their performance being evaluated based on the points they earn in each challenge. At the end of the day, the winning team will be crowned with the grand prize.

Recreational Activities

The event will also offer a variety of enjoyable recreational and sports activities for both participants and visitors to enjoy throughout the day. These include tug-of-war, Olympic balls, volleyball, as well as activities like padel, go-karting, and archery, adding more excitement to the event.

For relaxation, there will be Billiards tables, hockey tables, mini soccer, and ping-pong tables, where participants can rest and recharge between challenges. These activities will be open to everyone, giving visitors the chance to relax and de-stress.

360-Degree Luxury Experience

This event promises an exceptional luxury experience for participants and visitors alike. They will enjoy an extraordinary atmosphere at Nox Camp, spanning 120,000 square meters, featuring breathtaking natural views and exceptional ambiance. The venue can accommodate up to 3,000 visitors and is fully equipped with all the necessary amenities to ensure comfort, including restrooms and safety facilities.

'Live Right' Ultimate Challenge

'Live Right' Ultimate Challenge embodies the active spirit of the 'Live Right' program, promoting physical health and mental well-being. This event helps to boost the program's goals by encouraging active participation in sports and health activities. It also aims to foster engagement with key clients and decision-makers, generating media buzz and enhancing Bupa Arabia's reputation as a leading brand in health and wellness.

Amin Shaibi: Director – Segment & Trade Management of Marketing at Bupa Arabia, stated:
'Live Right' Ultimate Challenge is more than just a sports event; it represents our vision at Bupa Arabia to enhance public health and mental well-being in the Kingdom. Through this event, we aim to inspire participants to adopt a healthy, balanced lifestyle and raise awareness about the importance of physical activity and mental health. We believe such events contribute to building a strong, cohesive community and create an environment that encourages everyone to strive for excellence.'

Live Right Program

The 'Live Right' Ultimate Challenge is part of Bupa Arabia's broader 'Live Right' program, that was launched in 2022, which focuses on improving lifestyle and promoting health awareness within the community. Through this event, Bupa Arabia seeks to encourage individuals to adopt a healthy, active lifestyle, providing a live platform to motivate participation in sports and recreational activities.

The program aligns with the Kingdom's goals of improving public health and increasing physical fitness levels across society. It also aims to showcase positive role models through inspiring success stories and encourage everyone to take simple steps toward a healthier life.

Stage Entertainment

For additional entertainment, the event will feature live music performances, including a live oud performance by professional musicians, as well as entertaining acts from the event host to keep the excitement and joy flowing throughout the day. These performances will complement the luxurious experience that Bupa Arabia is providing for participants.

Safety and Services

Bupa Arabia is committed to ensuring a safe environment for all participants and visitors. Ambulance services, electrical safety devices, fire extinguishers, and comprehensive security systems will be available at the venue. All event areas will be fully secured to guarantee the safety of everyone, and food and beverage services will be provided in major and medium-sized areas to meet the visitors' needs throughout the day.

This event is a significant step in promoting health culture in the community and encouraging people to engage in physical activities and live a more active and healthier lifestyle.