Burgan Bank and Free Jabriya Bring Back Miami Band's “Feykom Tarab? Sukkar Zeyada!” to Life in a Multi-Sensory Celebration

Wednesday, September 4, 2024/ Editor -

Confirming its unwavering commitment to the advancement of Kuwait’s arts and culture industry, supporting aspiring skilled artists, and engaging youth

Kuwait, 5 September 2024

Expanding on the massive success and wide public acclaim of “Feykom Tarab? A Night with Miami”, which presented audiences with a uniquely immersive and multi-sensory musical experience, Burgan Bank announced the sponsorship of a bigger and more extravagant Free Jabriya Production: “Feykom Tarab? Sukkar Zeyada!”, featuring the cross-generational favorite, Miami Band. The elaborate performance is scheduled to take place for five nights between September 19 and 23 at The Arena Kuwait. The sponsorship marks a new milestone in Burgan Bank’s ongoing partnership with Free Jabriya Productions, which has yielded numerous successful shows, and comes as part of the Bank’s comprehensive social responsibility strategy and dedicated arts and culture development program in Kuwait.

The new musical extravaganza, co-directed by Maryam Al-Khatrash and Jassem Al-Qames and produced by Free Jabriya co-founder Ali Al-Nusif, promises audiences a visually engaging musical journey like no other. The show offers a rich blend of new songs, gripping performances, colorful designs, dashing costumes, and an altogether more immersive entertainment experience that incorporates the latest audio-visual technologies alongside a bigger crew of local top talents and calibers and international experts in the live entertainment industry.

“We are delighted to partner with and extend our support for Free Jabriya on their latest live production, ‘Feykom Tarab? Sukkar Zeyada!’, which follows the unmatched success of the previous performance, ‘Feykom Tarab? A Night with Miami’, in addition to a series of successful collaborations over the past two years,” said Ms. Hessa Hussain Al-Najadah, Senior Manager – Corporate and CSR Communications at Burgan Bank. “This year’s performance is truly special because it rests on the genuine skills and dedicated efforts of youthful local talents who have exhibited prime professionalism on every front to present a creative show that befits the history and fanbase of Miami Band, as well as rises to the high standards of the Free Jabriya productions and the events that Burgan Bank sponsors.”

“Our steadfast support for young Kuwaiti talents is integral to Burgan Bank’s strategy, our social responsibility program, and our commitment to achieving sustainable development. Through our sponsorship of world-class performances, we aim to contribute to the advancement of Kuwait’s art and entertainment industry and attract art enthusiasts from all over the world,” she added.

Meanwhile, Mr. Hamad Haji, Executive Manager – Products and Segments at Burgan Bank, said: “Through our sponsorship of artistic and entertainment events, we are delighted to attract one of society’s biggest and most impactful segments, the youth. Our role as sponsors of ‘Feykom Tarab? Sukkar Zeyada!’ is a testament to our commitment to maintaining direct communication with the youth wherever they are and catering to their taste. Exclusively for our Youth account customers, we have prepared several surprises and social media competitions to win free tickets to the upcoming Miami Band performance, in addition to many fun on-ground activities that will be taking place during the five nights of the show. The Youth account also offers many benefits, including a KD 100 cash gift upon transferring educational allowance, a referral program, exclusive offers and discounts, and an annual draw to win a car.”

“Burgan Bank is committed to offering the youth the best financial tools that enable them to manage their finances wisely and responsibly at a young age. The account centers on youths’ advanced needs and modern lifestyles, confirming our commitment toward this special segment,” Haji added. “In line with the ‘Let’s Be Aware’ (Diraya) campaign, advancing the Youth account aims to reinforce financial literacy, boost banking awareness, and encourage the adoption of the saving culture among Kuwaiti teenagers and young adults.”

Mr. Ali Al-Nusif, Executive Producer and Co-Founder – Free Jabriya, stated that producing the second Miami show was greatly influenced by the grand success of the first volume of “Feykom Tarab?”, which introduced a new entertainment formula to the Kuwaiti audience, whereby singing, choreography, and audio-visual technology entwine into a momentous live performance.

“We wanted this show to really bring the essence of Miami Band through the different acts that come together as elaborate paintings, each taking the audience on a colorful journey that picks up where the previous show left off,” Al-Nusif added.

Burgan Bank’s partnership with Free Jabriya Productions has yielded many valuable works of art that raised the bar of live performances in Kuwait and were met with wide public acclaim and enthusiasm. These collaborations include “Feykom Tarab? A Night with Miami”, “Graish”, and “Macintosh”. As part of its dynamic social responsibility program, Burgan Bank continues to create and sponsor new spaces where national talents can thrive and shine, preserving the Kuwaiti culture and allowing more generations to connect with the country’s authentic identity.

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