Kuwait, 15 February 2024: Kuwait International Bank (KIB) recently set up a booth at Murouj to raise banking awareness and promote financial culture among a wide segment of society. The Bank aimed at introducing Murouj visitors to its services, products, and latest promotional offers. This step comes as part of its continuous efforts to support the ‘Let’s Be Aware’(Diraya) financial awareness campaign, which was launched by the Central Bank of Kuwait (CBK) and the Kuwait Banking Association (KBA) in cooperation with local banks.

Commenting on the occasion, Yacoub Ashkanani, Area Manager at KIB, said: “The Bank’s employees were keen to introduce the public to the various products and services we provide. They offered extensive information about banking rights and duties, as per CBK’s recommendations. They also discussed the protection of personal data and bank accounts, and the safe usage of banking cards, especially amid the rapid developments that financial and banking services are witnessing. KIB’s representatives also raised awareness around the increasing risk of fraud customers have been experiencing lately.”

Ashkanani highlighted that KIB has been choosing distinctive strategic locations to set up its booths, like Murouj, which attract a large number of visitors from different segments of society daily. By being present in such locations, the Bank succeeds in promoting financial and banking culture on a wide scale, as well as understanding customers’ varied banking needs.