New York — October 2022 —Tory Burch LLC hosted a unique event at the Aseel Resort in Riyadh on Sunday evening, the culminating moment in a month of activations from New York and Las Vegas to London and Paris as part of the brand’s  “All I See is T” campaign created in celebration of the brand’s iconic T Monogram, a classic pattern inspired by traditional quilting. Guests -- including Lama Akeel, Fatema Awadhi, Norah Aleisa, Reem Alswaidi and more -- were treated to an immersive digital experience and, in a first for the brand, a spectacular hologram show.

 

The Aseel Resort was a fitting setting for the occasion; it is designed to reflect the Kingdom of Saudi Arabia’s distinctive traditions and artistry, just as the T Monogram speaks to the brand’s heritage and its embrace of timeless design. 

 

After arriving at the venue, guests sipped speciality coffees and listened to music from local DJ, DJ Leen.  In a photo booth with an infinity mirror effect, they were invited to interact with the T Monogram pattern and receive pictures in a digital format for sharing on social media. As the light faded, a series of 3D hologram projections lit up the night, creating a celestial iteration of the New York City skyline and the Riyadh skyline before morphing into the T Monogram pattern and logo and concluding with a special message -- Tory Burch ♡ Riyadh. 

 

• Lama Akeel wore the English Mohair Pant, the Poplin Wrap Shirt, and the T Monogram Bucket Bag

• Reem Alswaidi wore the Plaited Rib Shawl Cardigan, the Mohair Ballet Skirt, and the Eleanor Bag

• Fatema Awadhi wore the Poplin Wrap Shirt, the Wool Pant, and the T Monogram Bucket Bag

• DJ Leen wore the Knit Quarter Zip and the Classic Denim Jean

 

When Tory launched her brand in 2004, she created a logo that was a graphic design element: A classic serif T and its mirror image encased in a circle, inspired by the geometry of Moroccan architecture and interiors by David Hicks. Meticulously crafted in traditional jacquard and fine leather, the T Monogram family launched in early 2021 and became an instant bestseller. The collection speaks to the artisanal allure and timelessness of great style.