
The Burger King® Brand Shines Bright Again!
- Hot Collections of Cold Delights
- Melts Away Summer Blues in Kuwait
- BURGER KING® develops dynamic algorithm with cooler prices as the heat goes up
KUWAIT – 28 July, 2019: With no escape from Kuwait’s scorching heat, BURGER KING® introduced ‘Hotter is Cooler’, a first of its kind concept that makes fun in the sun. Challeng-ing the sun to take its best shot, BURGER KING® guaranteed that as temperatures went up, the prices on its popular cold indulgences went down in REAL time. This was made possible through a dynamic algorithm that mapped the prices of its cold items to real time temperature data taken from a Weather API.
Kuwait is internationally known as the hottest country on earth and as temperatures crossed 47 degrees Celsius (116°F), customers saw the prices of their favorite sundaes, milkshakes and B-Chill drinks melt away in real time. No surprise that customers eagerly stayed tuned to the daily forecast and lined-up outside every BURGER KING® restaurant in Kuwait between 24th July and 3rd August 2019.
The latest campaign builds on the brand’s creative wave of transforming Kuwait’s hot summers into memorable experiences. Its simmering campaigns have created a world of surprise and anticipation in the country, leaving all to wonder, what 2020’s summer will have in-store!
Home >> Food Industry Section
Mercato Wows Visitors with Circus Spectacles, Iconic Slide, and Weekly Cash Priz ...
Pioneering the Future of Food Tech in Kuwait Jahez Application and Kuwait Innova ...
CINET Launches a Cybersecurity Internship Program to Empower a Future-Ready Work ...
Burgan Bank Signs Partnership with SAP to Deploy the SuccessFactors HCM System
G-SHOCK's Summer Style Statement: Metal-Cased Watches That Define the Season
Passenger Growth Hits 5% in May
May Air Cargo Demand Up 2.2% Despite Trade Disruptions
KIB promotes financial awareness and banking literacy among visitors of Assima M ...
Hibrid and Alibaba Cloud Sign MoU to Deliver Advanced Streaming and Comprehensiv ...
Get Ready for Fabulous Summer Looks with BADgal BANG! Power Blue Mascara!
Burgan Bank Appoints Mohammed Al-Roomi as Deputy General Manager of Information ...
KIB signs strategic partnership with IE Business School under Waed program
Bigger Thrills and Better Rewards Await You This Dubai Summer Surprises at Merca ...
KIB hosts a panel discussion titled ‘Financing and Mortgages: Opportunities and ...
Burgan Bank Organizes Field Visit for ‘Academy X' Students at its Headquarters i ...
Kuwait celebrates National Day at Expo 2025 Osaka with a striking showcase of cu ...
CASIO Middle East & Africa Marks Six Decades of Calculator Legacy
EASA and IATA publish comprehensive plan to mitigate risks of GNSS interference
African Energy Week (AEW) 2025 to Host Dedicated Energy Finance Track
EGYPTAIR discloses order for an additional six Airbus A350 aircraft