New Home Appliance from LG Tackles Laundry with Ease and Efficiency 

JEDDAH, 28 December – Saudi Arabians will soon be able to achieve an efficient and easy laundry experience when the new LG WashTower launches next month. Incorporating LG’s most-advanced laundry and smart technologies, LG WashTower will provide Saudi customers with both outstanding performance and ease-of-use. Thanks to TurboWash™ 360° and Artificial Intelligence Direct Drive™ (AI DD™), the washer feature will bring fast, gentle and cleaner clothes, detecting the weight and softness of clothing to calculate the best setting for every load.

Intelligent Design and Intuitive Features
For the unique design of WashTower, LG designers went to great lengths to ensure maximum ease-of-use. Unlike a stackable washer and dryer where each appliance has its own control panel, the WashTower boasts the convenience of a single, intuitive interface. Located between the washer and dryer for easy access, the all-in-one Center Control makes it simple to manage every aspect of LG’s complete laundry solution. The washer also shares information with the dryer, which automatically sets the optimal course and preheats the drum, contributing to better results and shorter overall laundry times.

The Smartest and Most Effective Washing and Drying Cycles 
Delivering maximum efficiency not only where electricity and water are concerned, but also with regards to space. The LG WashTower Artificial Intelligence Direct Drive™ (AI DD™) detects the weight of clothing and fabric texture, then customizes the wash cycle and dry temperature accordingly to ensure the best results, effectively reducing wash time.  What’s more the dryer utilizes LG’s technology to eliminating 99.99 percent of common bacteria.

Reliable and Quiet 
The direct drive inverter motor that powers LG washers is super reliable and very quiet. With long-lasting performance, our machines come with a standard 10-year warranty on motors. The LG Wash Tower is a first-in-class washer and dryer that offers the things Saudis need in life - fast, easy, smart and stylish.