Zahid Tractor named exclusive importer and distributor of UD Trucks, Parts and Services in the Kingdom

Middle East, 18 December 2019 – UD Trucks, the Japanese commercial vehicle brand that is fully owned by Volvo Group, has today confirmed Zahid Tractor as the new exclusive importer and distributor of UD Trucks in the Kingdom of Saudi Arabia. This announcement follows a mutual agreement between UD Trucks and Rolaco Group, (the brand’s previous partner in the Kingdom), to terminate their collaboration.

The customer is central to everything that UD Trucks does – over almost 40 years of operation in KSA, the brand has been focused on delivering the highest possible standards of customer service, with a specific focus on minimizing downtime, ensuring reliability and adhering to UD values. 

During the initial phase of this new partnership, UD Trucks and Zahid Tractors’ principal objective will be to achieve the highest levels of customer satisfaction whilst ensuring that customers do not experience any delays during the brand’s transition to the new distributor. 

Together, UD Trucks and Zahid Tractor are committed to raising the standards of customer service and support to the highest evels, reflecting UD Trucks’ ambitions for the Kingdom and Zahid Tractor’s long-standing reputation as a customer-centric organization.

The new partnership between UD Trucks and Zahid Tractor is a natural transition, with the Saudi-based company already serving as the importer for several other Volvo Group brands. Founded in 1967, and today focused on three core business units - Construction Machinery, Commercial Vehicles and Rental;  Zahid Tractor boasts an impressive reputation for its customer service. Zahid Tractor’s branches network includes 26 locations, strategically situated across the Kingdom. 

Mourad Hedna, President of UD Trucks MEENA, commented: “Saudi Arabia has always been, and continues to be an extremely important market for UD Trucks. In our new partnership with Zahid Tractor, we see excellent potential for future growth and look forward to implementing the significant plans we have for the Kingdom together. At the same time, we recognise that the strong reputation that the brand enjoys throughout the country would not have been possible without the efforts of Rolaco Group over recent decades. We thank them for this, and wish them success as they pursue their efforts in other fields.”

Nasser J. Bayram, Group President – Transport at Zahid Group, commented: “We value this new opportunity and partnership with UD.  We are excited about the strategic potential it adds to our portfolio with its range of Medium and Heavy Duty trucks.  UD, a Volvo Group Brand, is a natural fit to Zahid Tractor, a Volvo Group partner of 40 years. The same infrastructure, after sales services, Customers Centers network we already have in place serving our Volvo Trucks, Renaults Trucks, and Volvo Bus customers will be welcoming all of UD existing and new customers.  UD is also well positioned to join our “Made in Saudi Arabia” Production line of 20 years at our new factory, Arabian Vehicles Industries (AVI), in King Abdullah Economic City – Rabigh, in the near future.  This new alignment only demonstrates the strength of our 40 years of partnership with the Volvo Group.

UD Trucks’ positive reputation in Saudi Arabia is based on almost four decades of operation in the country, during which time the company has built a strong and loyal customer base. The brand is active across a range of segments, such as general cargo, FMCG, logistics, waste management, and construction. And while it is already particularly strong in the medium duty sector, the company is firmly focused on increasing its share in the heavy-duty sector.

Following the success of the brand’s legacy range in the Kingdom, UD Trucks renewed its line-up by introducing the new Quester in 2016, followed by the new Croner in 2017, and then the Quester 40 T in 2018. This year, the company introduced an upgraded version of the new Quester heavy-duty truck, equipped with advanced features such as ESCOT (Easy Safe Controlled Transmission) and UD Telematics, designed to deliver greater fuel efficiency, productivity, driver efficiency and safety.