31 March, 2015, Kuwait: Popular Japanese Confectionary brand Yoku Moku is pleased to announce its latest store opening and first branch in Kuwait, located on Beirut Street, Kuwait City. In Yoku Moku’s third year of strategic alliance with Alsa Lifestyle & Apparel LLC and operation in the region, the addition marks the 20th store in an increasing portfolio, highlighting ongoing success and paving the way for further brand expansion.

The opening took place in the presence of the Japanese Ambassador, Mr Toshiihiri Tsujihara, who was welcomed by the brands strategic partner in Kuwait, Dr Hamad Al-Hasawi, Secretary General of the Kuwait Banking Association; Mr. Ehab AL Bakri, Alas Lifestyle & Apparel, and the exclusive distributor for Yoku Moku in the region Mr. T. Fujinawa. An intimate group attended the auspicious ribbon cutting ceremony on Tuesday 24 March, set amongst a colourful display of Yoku Moku’s finest products.

Yoku Moku showcases light butter cookies make with the freshest and finest ingredients and no preservatives. The concept of the confectionary is based around the idea of spreading happiness and joy, with all the products based on traditional Japanese baking methods. Signature items include biscuit Cigare’s and Billet’s, perfect for gifting around special celebrations such as weddings, baby showers and seasonal celebrations.

On the opening, Dr Hamad Al-Hasawi commented “Yoku Moku’s authentic luxury offerings have proved highly popular in the gulf region and we are delighted with our partnership with Alsa Lifestyle & Apparel to increase our presence into Kuwait, further spreading happiness and joy to our customers with the freshest and finest ingredients, the essence of our brand. In a competitive regional F&B market, Kuwait is a key step in our continued growth.”

Mr. T. Fujinawa further commented, “We are immensely proud of our partnership with Alsa Lifestyle & Apparel, bringing the Yoku Moku brand to the Kuwaiti market. We continue, a third generation in the footsteps of my grandfather’s vison, making confectionary as a creation, not a production; today bringing our finest products to the Kuwaitis creative minds.”

In addition, Mr. Ehab AL Bakri commented on the occasion, “We are delighted to open the 20th store regionally, and first branch in Kuwait with Alsa Lifestyle & Apparel. Since inception in Abu Dhabi 36 months ago, we are proud of our growth to date and now to be expanding into the Kuwaiti market where goods are rated as some of the best and most luxurious among the GCC per capital.”