Ensuring seamless adaptation to the new strategic direction
 
Mr. Manaf Khaled Al-Menaifi
General Manager of Strategic Planning and Monitoring

Kuwait, 9 September 2023:  In line with its ongoing commitment to empowering Kuwaiti talents within its leadership team, Burgan Bank has announced the establishment of the Transformation Unit under the leadership of Mr. Manaf Khaled Al-Menaifi. In addition to his current role as the General Manager of Strategic Planning and Monitoring, Mr. Al-Menaifi will spearhead the Bank's strategic transformation efforts in his expanded role. 

The creation of the Transformation Unit follows the approval of Burgan Bank's Board of Directors, which recognized the need for strategic transformation to sustain growth and success in a rapidly evolving market. The unit will play a pivotal role in helping the Bank achieve its strategic goals by monitoring the progress of the approved plan, ensuring timely execution, and providing periodic reporting to the Board regarding transformational initiatives. This took place following a review of the Bank’s strategy conducted by Oliver Wyman, the strategy consultant, in collaboration with the Bank’s Executive Management Team. 

As Mr. Al-Menaifi takes the helm of this transformation effort, he will be central to Burgan Bank's strategic planning process, steering the Bank towards increasing its market share, enhancing its competitive edge, and elevating its market position. Expressing his enthusiasm for his extended role, Mr. Al-Menaifi thanked Burgan's Board of Directors and Executive Management team for placing their trust in him. 

Burgan Bank commended Mr. Al-Menaifi's extensive experience in its statement, recognizing that his guidance will prove invaluable in achieving further growth, strategic transformation goals, and overall performance improvement. This appointment reflects the Bank's investment in Kuwaiti talents and empowering the next generation of banking leaders to drive the Bank's ambitious strategic plans and ensure a successful transformation.
It is worth highlighting that Burgan Bank's new strategic direction aims to solidify its position as one of the top three banks in Kuwait by becoming the employer of choice for Kuwaitis, delivering exceptional customer service, and leveraging technology to offer an unparalleled banking experience.