Kuwait, 16 August 2023: For the third consecutive year, Kuwait International Bank (KIB) upholds its committed support for the Let’s Be Aware “Diraya” campaign, the financial literacy and banking awareness initiative launched by the Central Bank of Kuwait (CBK) and the Kuwait Banking Association (KBA). This comes hand-in-hand with the Bank’s comprehensive social responsibility program, which aims, among many goals, to reinforce the community’s financial literacy and awareness of banking features and safety precautions. 

To ensure maximum benefit across society’s different circles, KIB set up a booth at the headquarters of STC, the prominent Kuwaiti telecom company and patron of digital transformation in the country. Through KIB’s direct contact with the STC staff, the Bank aimed to introduce them to its full range of banking products and services while highlighting its vital role as a leading financial institution that supports its customers in managing their financials. The KIB representatives also educated the STC staff on the comprehensive banking products, services, and financing options that the Bank offers in an innovative and digital format that fulfills customers’ varied needs and enables them to realize their aspirations. 

In light of the Bank’s latest presence at STC, Mariam Al-Nasser, Area Manager of Retail Banking at KIB, said: “As much as we acknowledge and adopt the modern need for convenient and advanced digital communication channels that keep us connected to our customers, we are also quite adamant in seizing every possible opportunity to be present in person amongst the community members. This allows us to be more engaged with our audience and inform them of our banking services and products that serve their personal needs.” Al-Nasser further noted that the fruition of the Bank’s on-ground efforts is complemented by the strategic choice of location, such as KIB’s choice of STC’s HQ, which enables the Bank’s staff to raise financial awareness amongst the company’s employees and ultimately fulfilling the goal of turning the Kuwaiti society into a financially literate one.

Al-Nasser praised the KIB representatives’ outstanding performance as they engaged with a large number of STC employees, learned about their personal needs and goals, and accordingly introduced the best-suited products and services that would aid them in their pursuits. The KIB representatives were also thorough in showcasing KIB’s innovative digital solutions, offers and campaigns, and all other information that would enable STC employees to maximize the benefits they can enjoy with KIB. To round up the Bank’s awareness efforts, the KIB representatives made sure to inform STC staff of the safest practices when using banking cards, financial applications, and digital channels. 

Concluding her statement, Al-Nasser extended her thanks to the STC management for the fruitful collaboration and the opportunity to be present at the company’s HQ, which enabled KIB to connect with the STC staff and respond to all their inquiries in an instant and personalized manner. Al-Nasser further applauded the notable engagement with KIB’s awareness initiative, marking a great success for the Bank’s efforts in raising banking and financial awareness across the different strata of society and fulfilling a primary goal of KIB’s social responsibility program through its continued support of the “Diraya” campaign.