Effectively contributing to the success of “Diraya” campaign

Kuwait, 19 July 2023: In continuation of its support for the Let’s Be Aware “Diraya” campaign, Kuwait International Bank (KIB) designated a team of its finest talents to raise financial and banking awareness at Al Kout Mall. As part of its contribution to the campaign, which was initiated by the Central Bank of Kuwait (CBK) in cooperation with Kuwait Banking Association (KBA), KIB dedicates its efforts and resources to educating the public on the Bank’s different services, products, and latest special offers.

Commenting on the initiative, Yacoub Ashkanani, Area Manager at KIB, said: “KIB has played a significant role in achieving the goals of the ‘Diraya’ campaign. This can be witnessed in its unwavering efforts toward spreading financial literacy across society and raising awareness of the vital importance of the banking sector. Furthermore, the Bank continues to point the public audience to the best means for benefiting from the various banking services – which many banks today continue to develop in a bid to offer their customers the best possible banking experience.”

Ashkanani further noted that the KIB employees were present at the Bank’s designated booth in Al Kout Mall to actively participate in raising awareness on the campaign’s multiple focal points, such as customer rights and duties when dealing with banks under the rules and regulations of the CBK. Other topics of interest included data security and the best practices for safekeeping banking account information, as well as the secure means of card use. These topics pose a vital importance, especially when banking and financial services are in constant, fast advancement, which comes with growing risks of fraud that many customers continue to face frequently. 
Ashkanani also clarified that the Bank’s employees provided Al Kout Mall visitors with all necessary information on KIB’s banking and financing services, in addition to highlighting the best-suited products and services to their needs and modern lifestyles. The team also presented the mall’s visitors with KIB’s range of digital products and solutions, their special benefits, the Bank’s promotional campaigns and offers, and of course, safe practices for using cards, applications, and digital channels. 

It serves to note that KIB spares no effort to communicate directly with its customers on all occasions. For this reason, KIB strategically chose to be present at Al Kout Mall, which attracts a massive number of diverse visitors every day. This insightful choice aims to contribute more effectively to the campaign’s success by spreading financial and banking awareness on a wide scale, while collecting and updating data on the market’s changing needs and aspirations. In turn, this allows KIB to continuously develop and innovate new products and services in line with its customers’ lifestyles while reinforcing its banking and financing services with the latest technologies.