Kuwait, 4 July 2023: Following a high turnout from various societal segments, Kuwait International Bank (KIB) announced extending its presence at the Avenues Mall for the second week in a row. The Bank aims to raise banking awareness through its booth dedicated to the Let’s Be Aware “Diraya” campaign, which was launched by the Central Bank of Kuwait (CBK) in cooperation with the Kuwait Banking Association (KBA).

Through its specialized booth at the Avenues, KIB continues to inform mall-goers about how to take advantage of the Bank’s various services, innovative digital solutions, and comprehensive banking and financing products, which all target increasing financial returns and meeting customers’ diverse needs.
On this occasion, Yacoub Ashkanani, Area Manager at KIB, said: “The Bank decided to extend its presence at the Avenues Mall for a second week after the heavy turnout its booth witnessed throughout the previous week.” He pointed out that this step reflects KIB’s role in supporting the banking and financial “Diraya” campaign, achieving the best possible benefit for customers, and raising awareness among various segments on several banking topics.

Ashkanani praised the professionalism demonstrated by the KIB employees present at the booth. The team has been keen to provide all educational information about the comprehensive range of banking and financing services provided by the Bank. It has also been shedding light on the specific products that suit every visitor and introducing all the advantages offered by those products and the matching digital solutions. In addition, the KIB team has been introducing visitors to running offers and promotions while informing them about everything they need to know to make the most of KIB's services. Education around the safe uses of cards, applications and electronic channels was also a major part of the conversations. 

The KIB manager asserted that the Bank takes advantage of all opportunities provided to communicate directly with its customers and all segments of society. It constantly eyes spreading financial and banking culture, in line with the instructions and directives of the Central Bank of Kuwait and KIB’s community program objectives. 
Ashkanani noted KIB's keenness to hold its community and awareness events and activities at strategic and distinguished locations, such as the Avenues Mall, where most factions of society are present. This contributes to achieving the Bank's goals under these initiatives that mainly aim to spread financial and banking culture on the widest scale.