Kuwait, 17 May 2023: Kuwait International Bank (KIB) announced the launch of its new TV commercial designed to shine a light on its all-inclusive digital loyalty program, KIB Rewards. The program, which is the best of its kind in Kuwait, allows customers to collect reward points with every banking transaction and activity upon their registration on the KIB Rewards platform. The commercial comes within the framework of the Bank’s commitment to continuously communicate with its customers and provide them with a clear idea about KIB Rewards, which is rich in offering comprehensive and exclusive benefits. 

Commenting on this announcement, Marwa Marafie, Manager of Marketing and Corporate Communication at KIB, said: “As part of our ongoing commitment to maintaining a communication channel with our customers, we launched the TV commercial to highlight the best rewards program in Kuwait and encourage our customers to register in it to take advantage of the various benefits, which suit their lifestyle and portray our ‘Bank for Life’ slogan in a modern and unique manner.” 

Marafie added: “The new KIB TV commercial provides a simple description of the registration steps for joining KIB Rewards and focuses on all the benefits and services unique to any other digital rewards program. In addition, the commercial lists the steps required to register in order to obtain and collect points that can be redeemed all year round for a range of valuable products and services, such as airline tickets, hotel reservations, electronics, high-end products, gift cards and e-vouchers, among many others.”
Marafie concluded her statement by pointing out that KIB’s commercial solidifies the Bank’s standing as the ‘best’ in understanding the needs of its customers. It also highlights KIB’s distinctive role among other banking institutions in terms of continuously providing various tools and products that suit the lifestyle of its customers and are in tune with their aspirations. According to Marafie, this is achieved through innovation and the ongoing provision of new benefits. 
Customers interested in benefiting from KIB Rewards should register for digital banking services through the KIB online portal or the Bank’s mobile banking app – free of charge. After visiting the KIB Rewards tab on the application or website and following the enrollment process, customers can earn KIB Reward points with every banking transaction listed on the ‘Earn Points’ page. The points are credited to the customers’ accounts at the beginning of every month. On the ‘Rewards’ page, KIB Rewards registered customers can review their balance for all earned and redeemed KIB Points.

It is worth noting that KIB affirms its commitment to meeting the requirements of its customers by offering high-quality products and services as part of its comprehensive digital banking vision, in line with its “Bank for Life” slogan. The Bank also maintains its leading role amid fierce competition in the Kuwaiti market thanks to products and services that meet customer expectations and ensure a convenient and innovative banking experience.