Kuwait, 5 April 2023: Kuwait International Bank (KIB) is marking Ramadan this month with a compelling call to action campaign, featuring both new and traditional initiatives to make the holy month of fasting and prayer even more special for its employees, customers and wider community. The new campaign, introduced under the slogan “Do Good”, is part of the Bank’s traditional yearly Ramadan program that reflects its dedicated efforts to better serve the people of its community. 
Commenting on this month’s rich calendar of activities, Fahad Alsarhan, Senior Manager of External Communications at KIB, said: “As the holy month holds great value for our employees and customers, we seek to honor Kuwait's rich culture and fully embrace our Ramadan traditions, inspiring our community to carry out good deeds, live mindfully and practice gratitude. Our diverse range of initiatives and activities, whether new or traditional, will allow everyone to experience the true essence of Ramadan this year.”  

Alsarhan explained that the new campaign is built around a single coherent idea of performing good deeds. He said: “This stems from our deep-rooted belief in the importance of taking the lead in carrying out acts of generosity, giving and reciprocity during the holy month. We look forward to seeing our campaign spread joy and kindness on many levels this month.”  
In this regard, Alsarhan noted that KIB would hold several new initiatives during the holy month of Ramadan, with the aim of promoting traditional duties towards neighbors through the provision of “KIB Neqsa” gifts, in addition to encouraging health and wellness activities, as well as fostering a culture of entrepreneurship and success. 

Moreover, a key part of the Bank’s social initiatives during Ramadan is continuing to organize the traditional Iftar meal initiative, Machla initiative and Kiswat Al Eid initiative, according to Alsarhan. This year, the Bank will also participate in the Gergean event organized for the residents of the Family Nursery Department, in cooperation with the Ministry of Social Affairs and Community Development.  
It is worthy to note that KIB’s traditional Ramadan program is part of the Bank’s social responsibility efforts to positively impact and contribute to the lives of its employees, customers and the wider community in Kuwait. The program also falls in line with KIB’s strategic vision and leading role as an active community member. The Bank aims to continue expanding the scope of its pioneering social responsibility program by organizing various initiatives on all occasions.