On the occasion of its trip to Saudi Arabia, Provacuno has also organized a showroom dedicated to the local key players of the meat industry

Saudi Arabia, Riyadh, 22, November 2022: This month, Provacuno, the Agro-food Inter-professional Organization of the Spanish Beef Industry, will be present in the SAUDI HORECA exhibition, one of the biggest international food, beverage and hospitality fairs in the GCC, which is going to be held in Saudi Arabia from November 22 to 24 2022. This action is under the framework of the campaign supported by the European Union -What wonderful European beef- designed to promote the European beef from Spain in the KSA and in third countries.

This way, all visitors to the booth will have the great opportunity to discover the virtues of the European beef from Spain from renewed chefs such as Rafa Centeno – awarded with 1 Michelin star- and David Montero -the Master of paella- who will prepare excellent recipes to highlight the unique taste of our beef. Apart from that, the team of PROVACUNO will be present in the booth to receive all the visitors and to answer all the questions they may have.
Apart from that, on the 21st November, Provacuno will organize the European Beef from Spain festival. The event is addressed to the key players of the meat industry, who will have the wonderful opportunity to see firsthand the high quality of the European beef from Spain while exchanging their opinion and impressions with the team of PROVACUNO.

The last activity planned for this trip to the KSA will be a workshop with influencers, on which Rafa Centeno will explain to 6 influencers in the KSA how to prepare 2 recipes with European beef from Spain, while answering all their doubts.

In view of these activities, José Ramón Godoy, International Director of Provacuno, states: “We are very happy to visit the KSA again with occasion of the SAUDI HORECA 2022 fair and to organize the European Beef from Spain festival, through which we would like to show the key players of the Saudi market the virtues and excellence of the European beef from Spain”.

“Our main aim is to show the importance of subjects such as traceability, food security and animal welfare -which are the key pillars of the European production model- to ensure the highest quality of  beef” added Godoy.