Now Dads can learn how to journey through the store in just five minutes! #IKEA_DAD

Dubai, 20 June 2017:  IKEA, the Swedish home furnishing retailer, has revealed one of its biggest and best kept secrets as a gift this year for all dads on Father’s Day – the infamous hidden shortcuts that allows you to journey through the store in 5 mins. This Father’s Day, IKEA wanted to acknowledge all the unsung family patriarchs, quietly supporting their family, day in and day out, all year long! Now Dads can choose their route, pick up the items on their shopping list and whizz through to the IKEA Restaurant & Café much faster. 

One of the biggest myths is that men dislike shopping, when they actually prefer to shop differently. Men like to get in, get what they need, and then get out. They are generally not comparison shoppers and will pay more for what they want rather than spend more time running down bargains. Men usually shop alone, seldom compare prices, and don’t care about colour. Given IKEA’s great additional features that you can find at the store, including the Picking Service, Småland for children, IKEA Restaurant & Café and the Locker areas, this exposed shortcut map is now a game changer. Men can spend more time finding what they need as well as enjoying the benefits of the store. 

Lemya Osman, Communication & Interior Design Manager at IKEA UAE, Qatar, Egypt and Oman stated, “We at IKEA concentrate on the overall experience that all our shoppers will embark on from the moment they step into the store till they leave. That is why we have a great restaurant and its delicious food menu, keeping the non-shoppers satisfied with a good bite to eat while they wait. So for Father’s Day this year, we wanted to give back to those Dad’s by providing them the secrets behind our hidden shortcuts which will allow them to shop according to their own convenience.”  

For those who want to honour their dad this Father’s Day – IKEA has some fun and practical gifting options too!

FIXA Tool Box Set
Product Description: 1-speed cordless screwdriver/drill for general screw-driving or simple drilling work.
Price: AED 95

STRANDMON Wing Chair 
Product Description: Bringing new life to an old favourite. We first introduced this chair in the 1950’s. Some 60 years later we brought it back into the range with the same craftsmanship, comfort and appearance.
Price: AED 995

UPPHETTA Coffee Maker 
Product Description: Pour hot water over ground coffee beans or tea leaves, push down the strainer and serve straight from the coffee/tea maker.
Price: AED 39

KNIPPE Hat & Coat Stand 
Price: AED 125