Trafalgar Luxury Group opens Stella McCartney boutique at Prestige, The Avenues, in Kuwait.

In 2001, Stella McCartney launched her eponymous luxury fashion house – as a lifelong vegetarian, she has never used leather, feathers, fur or skin in any of her designs – a revolutionary stance, then and now. The socially-responsible label is the leader in  sustainable and cruelty-free luxury fashion, using eco-friendly materials, non-toxic chemicals, and natural resources in her collections. Stella McCartney is renowned for its sharp tailoring and sporty flare, embodying a modern and conscious femininity.

The new boutique celebrates the world of Stella McCartney, reflecting the brand’s conscious approach to design, innovation and sustainability. The new 183 m2 store captures the spirit of Stella McCartney’s signature effortless collections and has been designed with bespoke personal experiences at its core. The boutique will carry women’s ready-to-wear, accessories, lingerie, swimwear, eyewear and fragrance categories.

An intimate, personal and architectural atmosphere has been designed, inspired by the brand’s flagship store on London’s iconic Old Bond Street which opened in 2018.  The boutique is curated to bring a textured emotional experience into the retail environment, providing a space to connect, collaborate and create with the #StellaCommunity. The brand’s playful and conscious spirit is evident throughout the new space. 

Staying true to the brand’s commitment to sustainability and innovation; every effort has been made to move away from traditional high-impact luxury materials, and to use more handmade, organic and sustainably sourced elements in the new store design, echoing the same approach as in the Stella McCartney designs - reflecting the brand’s philosophy to reclaim, re-use and recycle. Informative messages on sustainability can be seen throughout the boutique to aid in articulating and highlighting the brand’s ethos. 

Stella McCartney’s Autumn / Winter 2021 is inspired by ‘J for Joy’ from the McCartney A to Z Manifesto - an optimistic, energetic, colorful vision progressing forward, elevating performance wear archetypes and refocusing them with softness, sensuality and fluidity. Taking cues from military cuts, workwear, and winter sports, brand icons are cinched, including Stella’s signature tailoring. The season is energized by a bold use of color across varied and vibrant shades of pink, green, blue, red, orange and yellow. The freshness is balanced with a neutral palette of camel, khaki, grey, cream, navy, ink, black and white. Texture is central, felt in soft polyester Teddy Mat and smooth Alter Mat vegan leather.

Established in 1972, the Trafalgar Luxury Group became a leading luxury retailer in the Middle East, with the group’s success attributed to its strategic partnerships with leading international brands including Chopard, Patek Phillipe, Harry Winston, Tag Heuer, Dior, and Gucci. Positioned in prime locations throughout the region, the company’s concepts and boutiques are uniquely designed to highlight the extraordinary craftsmanship of each brand and their offering, as well as to offer a memorable experience.

“We are delighted to launch Stella McCartney in Kuwait, and to be part of the company’s new milestone with the opening of the new store at The Avenues mall. We are truly pleased to introduce the luxury lifestyle brand at the forefront of sustainability, to the market, and are confident their conscious designs will be well received.” — Amer Al Ansari, Managing Partner of Trafalgar Luxury Group.