Al Hamra Promotes Breast Cancer Awareness Month Through ‘Enlighten Yourself' Campaign
Creative surprises, Free screening tests, Rowathon and different activities to serve the cause
Kuwait, 8 October 2019: Al Hamra Real Estate Co., a leader in real estate management, recently launched a full-fledged health campaign namely ‘Enlighten Yourself’, reinforcing the importance of early detection of breast cancer and encouraging women to stay healthy. The campaign will be a culmination of awareness initiatives and engagements, which will run throughout the month October at Al Hamra Business Tower & Shopping Center.
Held for the second consecutive year, Kuwait’s first vertical marathon inspired by the sport of “Tower Running,” Al Hamra Real Estate Co. urged all to participate in ‘The Pink Rowathon’ which is a marathon with the help of a rowing machine. This year’s competition which comprised of around 38 teams with 200 players took place on October 5th starting from 10 am until 2 pm at the shopping center, in support of breast cancer awareness month. Each team consisted of 3 – 4 members and tasked to row for 30 minutes. The team that reached the highest distance first won the grand prize which is of a value of 3000 KD.
The Rowathon saw ‘Serbian Boyzzz’ win the first place, with a total distance of 9,959 Km rowed, while ‘Circuit 965’ were the runner-ups with a total rowed distance of 9,910 Km. ‘Alpha Squad’ captured third place with a total rowed distance of 9,610 Km.
The much-anticipated Rowathon was in collaboration with fitness partner, Neon Fitness Gym, and also sponsored by leading brands – Adidas, Grand Cinemas, Disc, Chips Store, Lina’s & Dina’s and Tea G Café.
Al Hamra Real Estate Co. urges all to be part of the national movement against a rising problem for the benefit of the health of current and future generations. ‘Enlighten Yourself’ Campaign falls under Al Hamra’s established CSR Strategy to invest in the long-term sustainability of local communities. Themed under ‘Youth Empowerment’, the program encompasses three pillars of progress to provide lasting value – empowerment through knowledge and inclusion, arts and cultural advancement and healthy living.
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