Burgan Bank Sponsors the Mental Health Initiative ‘Their Life is Valuable'
In partnership with Public Authority for Disability Affairs
Kuwait – 15 October 2020: Burgan Bank recently sponsored the national campaign ‘Their Life is Valuable’ which was launched by the Public Authority for Disability Affairs. The unique initiative was created due to the emerging negative impact on the mental health of persons with disabilities as a result of the ongoing COVID-19 pandemic.
This one-year campaign was launched in partnership with the International Islamic Charitable Organization alongside participating civil society institutions, private, and governmental bodies under the supervision of the representative office of the United Nations in the State of Kuwait.
The campaign was initiated in response to the public health emergency and its prevention, and falls in line with the achievement of the new Kuwait 2035 Vision towards persons with disability. Embarking on a first-of-its-kind program, it seeks to effectively measure and evaluate the level of psychological treatments required for persons with disabilities through the distribution of questionnaires to various governorates of Kuwait. The Public Authority for Disability Affairs continue to receive several cases through the dedicated platform that was designated for the initiative.
Supporting this cause comes as part of Burgan Bank's Corporate Social Responsibility mission to empower all segments of the community. The bank believes in the promotion of equal rights and social inclusion of individuals with disabilities to help them integrate within the society as equal contributors. The coronavirus outbreak has caused significant emotional and psychological distress and difficulties; hence, the bank maintains that it is a national duty to ensure access to quality healthcare and remedies that will negate the long-term effects of the crisis on vulnerable groups in the community.
Burgan Bank's support of this initiative falls under its dynamic full-fledged community program entitled ‘ENGAGE’ – Together to be the change. This program sheds light on important aspects affecting every segment of the society by promoting social welfare through educational, cultural and health driven initiatives. Burgan Bank’s approach to 'ENGAGE' begins with a vital principle that as a leading Kuwaiti financial institution, its conduct and policies should be aligned with the needs and interests of the community.
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