Kuwait, 04 February 2018: Leading food and beverage Distributor Alyasra Foods announced the lucky winner from its latest “Pringles Deserter” campaign earlier this month. Following 45 days of excitement, The grand prize ‘Jeep Wrangler’ reached its new owner in a special ceremony conducted in the presence Al Yasra Foods and Kellogg’s & Pringles-Kuwait delegates at Alyasra foods head office. 

With joy, Ms. Asraa Qasem proudly received her prize from Ayman Mahmoud, Alyasra Food Senior Director, and Preeti Bhambani, GCC Sales head of Kellogg’s & Pringles.

The interactive campaign involved competition seeking consumer engagement, involving coupons in packs distributed through Kuwait’s market to win several prizes including a Jeep Wrangler, 5 ATVs and smaller assured gifts. Pringles has gotten to witness a substantial growth in Kuwait, with the aid of its consistent presence with activities highlighting and encouraging consumer engagement. 

Following Kuwait’s consumers positive feedback on and active engagement in the latest ‘Pringles Deserter’ promotion, Alyasra Foods made the announcement that the promotion will carry on during the Hala February 2018 festivities.